ICELW Conference (www.icelw.org), See conference Program here. Michael McMahon Presented a paper based on his 2009 MA thesis on the Application of Mayers Cognitive Multimedia Learning Theory and associated Concepts in a Sports Domain. See Abstract here. Specifically the learning of basketball plays which can be defined as complex, strategic and spatial specific problems. Work was completed in association with Irish u18 ladies basketball during their tour to united states in 2009. Topics includes Mayers Multimedia Learning theory, Cognitive load theory, Multiple intelligences, Dual coding and Mental imagery. Interesting and challenging environment. See talk slides here.