1 year HDip in Animation Production Management.



The HDip aims to address the needs of the Digital Animation industry in Ireland for qualified project management graduates in an increasingly convergent marketplace. Project Managers are integral to the Animation Production process. The role of the Production Manager is to manage and control all aspects of a Digital Animation feature production. Producers work with all stakeholders in the production pipeline, encompassing Creative, Scheduling and Business areas. The course is structured around the established workflow phases of a typical animated feature. The course has been designed following extensive dialog with relevant industry enterprise partners (eg Cartoon Saloon, Brown Bag Films, GOBI Studios). As a result, the course clearly targets immediate and identified needs of the Animation Industry

Course Structure


The course will enable students to develop skills in Digital Animation Production by focusing on Practice, Theory and Professionalism and the ‘critical dialogue’ between them. It is aimed at individuals who are interested in pursuing a career in production management for the animation industry or for production managers looking to consolidate their knowledge and qualifications in relevant management practices and disciplines..

The philosophy of the HDip in Animation Production is to blend the creative (observation, artistic conception and an understanding of the traditional principles of animation) and the technical (Animation and Post Production Tools) with relevant management and strategic planning skills specific to the Digital Animation Industry. The course team will be regularly augmented by associated tutors and specialists from industry.

Graduates can anticipate careers in Creative Media Industry where Design, Project Management and Team Leader roles in the growing Digital Animation industry both in Ireland and worldwide are required. Outsourcing and consultancy roles are other alternative career options.

Modules will include:
– Film Analysis
– Project Management
– Animation Pipeline Technologies
– 3D Modelling Practice
– Management
– 3D Animation Practice
– Post Production Processing
– Transmedia and Convergence



3D Modelling & Animation – Summer 2016


Welcome to the 3D Modelling and Animation Summer Camp Module at WIT. Click on the following link to download the project files for the course.

Simple Animation


Animation Tutorial


Robot Model



Erasmus work placement position at Gobi Studios in Marseilles, France. 2014-2015.


WIT Enterprise partners GobiStudio based in Marseilles, South France are offering a 12 week Erasmus Placement position available for September 2014 or January 2015. The position is focused on xCode development for mobile and tablet. The position would suit applicants with an interest in xCode development, Game and Graphic Design and a willingness to work in a committed, young and dynamic team. Language is not a barrier to application.

Contact Michael McMahon for more information (mmcmahon@wit.ie)

2013 Graduate Animation Project: WIT “Change Starts Here” Campaign

Students were challenged to create a 1 minute 3D Animated Movie to support a PR campaign to recruit students for WITs’ Multimedia degree programmes. Given a PR brief, they were required to create new assets as well as animate provided content. The project demonstrated Storyboarding, Animation, Morph Targets, Motion Capture and Project Management skills. See Project Gantt Chart below.

Great effort from all concerned. Here are some resulting screen shots:





AI&Society Paper on Adopting a Musical Intelligence and eLearning Approach

Luqi Wu, MSc. BSc. (Hons), Waterford Institute of Technology (e-mail: luqiwu@gmail.com) successfully published her paper on Musical Intelligence and eLearning to the AI&Society.

The study investigates the use of musical intelligence to improve the English pronunciation of Chinese third level students. It is relevant for a human centred systems engineering approach to cross-cultural interaction.

Important as valid communication can help interactions and cultural understanding between countries, this also may benefit international stability. There are natural barriers between the English and Chinese language which are reflected in teaching approaches.

See Abstract:Luqi Wu AI&Society ABSTRACT Paper
For more information: luqiwu@gmail.com, mmcmahon@wit.ie

3D Modelling and Animation Workshop July 11-12

A 2 day summer workshop aimed at beginners interested in learning principles and techniques for 3D character modelling and animation using 3D Studio Max will take place in Waterford IT, (July 11-12). The aim of the course is to introduce tools and techniques for Education, TV production, Animation and Marketing professionals.

A typical sample worksheet is below
If you are interested please reply using email below to obtain further information.

Michael McMahon
Waterford Institute of Technology